A widget for CityKey-App
Telekom and our University, „Hochschule Fresenius“ in Cologne had a collaboration with a project for the Master-students of „Digital Management and Leadership“. In this project we had to learn the creative process and use it to create a new Widget for their App „CityKey“.
Here’s the summary of our „Creative Process„!
"Good News"
We came up with a Widget called „Good News“ which brings the people positive news made by the community.
Crowd Actions is key, since we want to enable people, make them motivate each other to do something for their surroundings.
In this option the user can create or join projects to make something for the community: Be it a clean-up-campaign, a tree planting mission or something different that will help to reduce our climate footprint.
Of course to prevent abuse it would need to be moderated in a way that won’t restrict the user too much.
To motivate intrinsic people we even thought about a reward-system in which they can exchange the points they collect – when creating or participating an event – into discount Tickets for the theatre, the cinema, winetasting or driving with busses or trains.
The Creative Process
Choosing Wurzburg because...
...it already has a sustainability strategy.
... of it's digital infrastructure.
... of the appropriate target audience.
Mega-Trends
Using the website of trend explorer we informed ourselves about the current Mega-Trends of 2022.
We took inspiration for Wurzburg from „Attention Economy“, „Planet centricity“, „Urbanisation“ and „Crowd Actions“ from it for our creative process.
Attention Economy matched to their already existing App „WVV“ and their purpose-driven Marketing with deep engagement.
Planet Centricity fitted into their change of preserving energy with Busses, Trains and saving through pushing the brakes, when driving. They even inventend a huge clean tech tram.
Urbanisation focuses on the human scale cities who want to live as climate-neutral as possible.
Last but not least: Crowd actions, came during our Ideation phase as we started to create ideas that were driven by people engagement.
Persona
For this step we created three personas with different core-needs to hit a broader target audience. Due to the age bracket that’s dominant in Wurzburg we only made Personas under the age of 40 but with different occupation and income status.
As next step we focused more on our Persona „Alexander“ and gave him more input, as well as a customer Journey on how we will get to know „Citykey“ and what his experiences with the App are.
Ideation
During the Ideation phase, we used Brainwriting and other techniques to come to a variety of ideas, which we could then recycle or even combine to have an idea that will fit to our target-city, our target-audience, especially the Personas and has enough input to get us started into the next phase: the prototype.
For the Ideation we used Miro board and collected all our ideas.
Prototype
For the Prototype we used Figma to make an interactive model of the Widget in the App.
We made sure to fit the corporate interface of CityKey in the dark mode and learned a lot about the aesthetics that were important to the app, like the rounded corners and the big images.
While the basics were fastly made, a lot of questions only came to us during the progress of the prototype and became a lot more tedious after some time. For the images we either used stock images or created some pictures ourselves, like the map that would lead to the area or the projects.
